One of the concerns of those who create a web page for the first time is positioning itself fast in Google. The problem is that Google’s algorithm has its own system to prevent new websites from quickly occupying the top positions. This is what has been known as “Google Sandbox”.
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Although Google does not officially recognize the existence of the Sandbox, in practice it is a widely held opinion among SEOs. In this post we will explain basically what the Sandbox consists of and how it can affect your website.
What is the Google Sandbox?
The Sandbox is one of the most crazy elements that makes those who create a new web page crazy.
What is the sandbox? It is nothing more nor less than a system that puts your website in quarantine for a while to start giving it the positioning it deserves.
This is something that makes a lot of sense; It is about new newly created websites not ranking as fast or as well as older sites.
It is a way of predicting that the newly created pages are really serious and provide real content, so that the positioning does not rise to the top.
How does the Sandbox affect me?
The Sandbox can make your website, although it is well optimized for SEO, have good content and you have worked the internal link, it is not well positioned and it comes out on page 10 or lower.
If the website is new, that means you won’t have a lot of organic traffic at first. You will have to search for traffic by other methods until Google starts giving you the consideration you deserve.
Is there a way to exit the Sandbox?
This is undoubtedly one of the topics that most interest those who are concerned about the positioning of a new website. How to skip or exit the Sandbox as soon as possible to start positioning well?
The truth is that there is no foolproof formula, but we can apply certain tips that help us get out of here faster. How? These may be some methods.
Introduce social network traffic: spread the contents of your website with your social networks, mainly Facebook Ads. It will allow you to get social traffic and your page will begin to give interesting results in bounce rate (bounce rate), timing (time of the user’s visit), etc.
Create long tail content: Long tail content is content that has few searches, but generally has less competition. So it is easier to position there. Well, if you generate long-tail articles that answer user questions or concerns, you can get some traffic more quickly. Apart from that if they are useful content they may be more linked by other users, or shared on social networks.
Buy an old domain: it is not suitable in all cases, because if your website is the corporate name of your company, it will surely be a new domain. But if it is a different type of page, buying a domain that has already been used and has some authority will be easier than not being in the Sandbox.
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Above all, the important thing is to be patient and realize that we cannot play with Google. In the end, the one who does things well at the content level will get results; and the one that doesn’t, no.
In this sense, we recommend that you be careful with the SEO of your page. Some people, to try to get out of the Sandbox, put a lot of links to the new page so you can position. However, as they are unnatural links to a recently created website, it is easy for Google to detect it and it may penalize you.
If you need to improve the SEO of your website, we invite you to contact us. We will help you achieve results and improve the positioning of your page so that you can achieve more organic traffic and better position on Google.